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Marketing to Hire – Attracting the Right Talent with the Right Message

Event Type
Webinar
Sponsor
Research Park
Virtual
Join online
Date
Sep 30, 2025   12:00 - 1:00 pm  
Registration
https://us02web.zoom.us/webinar/register/WN_6D3hDAv5Sv-0oN0NsjMVNw
Contact
Kaleb Medina
E-Mail
kmedin22@illinois.edu
Originating Calendar
Research Park Events

Registration: https://us02web.zoom.us/webinar/register/WN_6D3hDAv5Sv-0oN0NsjMVNw 
*After registering, you will receive a confirmation email containing information about joining the meeting. 

This webinar qualifies for reimbursement as part of the City of Champaign New Business Grant Program. If you are an awardee of the program and attend this session, you will receive a certificate to include in your reimbursement forms to the City.

In a competitive job market, great marketing isn’t just for customers, it’s for candidates too. This workshop dives into strategies for recruiting through digital ads, social media, and your careers page. We’ll cover must-haves for a strong employer brand, what job seekers are really looking for, and how to turn your hiring content into your biggest recruitment asset. 

About the Speaker
Scott Clanin is the owner and director of Clanin Creative, an independent design agency based in Champaign, Illinois. With a deep passion for marketing and a sharp creative eye, Scott leads projects that help businesses craft and communicate their unique stories. He is a strong advocate for the local community, having served on the boards of Promise Healthcare, 40 North, the Champaign Center Partnership, and more. As a certified Google professional, Scott combines his expertise in digital strategy with a commitment to innovative design, helping brands grow and thrive.

Clanin Creative is an independent design agency hailing from Champaign, Illinois, dedicated to transforming brands with standout design and compelling storytelling. Their unique approach blends strategic insight with creative skill, delivering tailored solutions that elevate brands and connect with audiences. Learn more by visiting www.clanincreative.com

This workshop is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with Champaign County EDC, Champaign Center Partnership, Champaign County Chamber of Commerce, Champaign Public Library, Community Foundation of East Central Illinois, EDC of Decatur & Macon County, Experience Champaign-Urbana, Parkland College Community Education, and University of Illinois Research Park.

Website link: Webinar: Marketing to Hire – Attracting the Right Talent with the Right Message | Illinois Small Business Development Center at Champaign County EDC 

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