- Sponsor
- Gift Planning & Trust Services
In this combined presentation, Dr. James shares new research from the Texas Tech Neuroimaging Institute that uncovers how donors truly think about charitable bequests and planned giving. His findings reveal the deeper psychological processes behind these decisions and translate them into practical, tested strategies for inspiring generosity.
Building on this, he explores a crucial insight: death is different. End-of-life decisions follow their own patterns, and people respond in ways unlike typical choice-making. Drawing on scientific and demographic research across a range of end-of-life contexts, Dr. James highlights consistent principles that make communication more persuasive and meaningful.
Together, these insights expose a “hidden code” behind legacy decision-making—reshaping how we understand, discuss, and encourage planned and legacy giving.